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To promote The Aleph, the latest release of the international bestselling author Paulo Coelho, we created a website that "rewrites" the book in real-time, word by word, with tweets from all over the world.

www.alephtweets.com

Credits:
Client: Paulo Coelho
Agency: Loducca
Copywriter: Raphael Franzini
Art Director: William Hebling
Creative Director: Guga Ketzer
Programmers: Raphael Franzini, Rafael Fragoso

Recognition:
Cannes Lions 2011: Shortlist (Promo)
One Show Interactive 2011: Merit
I-50 Iberoamérica 2010
FIAP 2011: Silver (Interactive)
Wave 2011: Shortlist - Cyber
Gramado 2011: Silver
Colunistas 2010: Gold & Silver - Digital Media
El Ojo 2010: Gold (Interactive)
BestAdsOnTV.com: Best Interactive