For the annual winter clothing drive, a new way of collecting donations.
Bring clothes to the shop instead of taking them from the shop.

Credits:
Client: BR Malls - Shopping VillaLobos
Copywriters: Marcelo Rosa, Raphael Franzini, Weber Luiz de Andrade
Art Directors: Gustavo Gonçalves, Eduardo Tallia, Alexandre Amaral
Creative Directors: Cássio Moron, Fábio Saboya, Sérgio Mugnaini
CCO: Guga Ketzer

Recognition:
Cannes Lions 2013: Gold (Design), Bronze (Media) and Bronze (Promo)
Cannes Lions 2014: Bronze Cyber Lion (for the open source website)
D&AD 2014: 2 Wood Pencils
One Show 2014: Bronze Pencil (Branded Content) + 3 Merits
Jay Chiat & Effie Awards