The story of a network told by the people who make it: the engineers.
50+ videos seen over 160 million times online and on national TV.

Agency: the community, Miami
My role: creative direction and writing

In-House Newsroom

We developed a newsroom, with dedicated documentarians, journalists and producers - a separate office inside the agency where this group runs everything from interviews, scripts, shoots, edits, sound and traffic.

- 50+ films produced
- 100+ engineers interviewed
- 14 key cities across the country

Local-Up Approach

We devised a Local-Up approach, using real locations, real Verizon engineers, and real reasons. Because the more real it becomes, the less it can be challenged by silly competitive claims.