A poster that transforms your expired cards into brand new guitar picks. It was installed in bars, night clubs and other places in São Paulo, Brazil.

One Show 2013: 3 Merits
Cannes Lions 2012: 2 Shortlist - Promo and Design
FIAP 2013: Gold (Outdoor) + Bronze (Promo)
Wave 2013: Gold (Design)

Client: MTV Brasil
Agency: Loducca
Creative Team: Alex Adati, Raphael Franzini, Ricardo Alonso
Creative Directors: Guga Ketzer, André Faria, Cássio Moron
Executive Producers: Sid Fernandes, Ana Luisa André
Development: Rui Americano Produções