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How the #nofilter hashtag helped people with no water filters

#nofilter is one of the biggest hashtags on Instagram. And 1 billion people in the world don’t have access to clean water because they have no filters.

To bring attention to the global water crisis and help those in need, we filtered all #nofilter posts on instagram and converted them into clean water.

Recognition:
Cannes Lions 2015: Shortlist (Mobile)
El Ojo 2015: Gold (Mobile), Silver (Sustentable)
2016 Webby Awards Winner

Credits:
Agency: Loducca, Brazil
Client: Waves For Water
Creative Team: Pedro Pedreira, André Serante
Creative Directors: Cássio Moron, Fábio Saboya, Raphael Franzini, Sérgio Mugnaini
CCO: Guga Ketzer
Executive Producers: Ana Luisa André, Sid Fernandes, André Michels
Head of Social: Rodrigo Nincao
Programmer: Cláudia Mardegan
Editor: Aaron Flynn