In order to promote Red Bull Basement, a festival to inspire change in the city through the use of new technologies, we hacked the city for the better. "Smart Payphones" is a system that identifies the location of the payphone being used and offers real time information on the buses that make their stop there.
My role: concept, creative direction.
Agency: LDC, Brazil
Client: Red Bull
Creative Team: João Mendes, Thiago Bocatto
Creative Directors: Cássio Moron, Fábio Saboya, Raphael Franzini
President: Guga Ketzer
Executive Producers: Ana Luisa André, Sid Fernandes
Video: Ian Bortz, Rodolfo Belon
Web Production Company: PIPE