Year 2011. Google Street View was expanding throughout the world and Red Bull needed to reinforce its link with street culture.
The idea: A collaborative collection of sites from Google Street View showcasing street art all over the globe. Tag your favorite spot, share it with friends and help build the largest art collection in the world.
Client: Red Bull
Copywriter: Raphael Franzini
Art Director: Gustavo de Lacerda
Creative Director: Guga Ketzer
Programmer: Raphael Franzini
Cannes Lions 2011: Silver Lion (Cyber) + 7 shortlists (Promo, PR, Media, Cyber)
One Show Interactive 2011: Silver Pencil + 1 Merit
LIA 2011: Silver (Digital)
CLIO 2011: Bronze (Interactive)
2012 Webby Awards Honoree
El Ojo 2011: Gold (interactive) + Silver (Direct)
FIAP 2011: 2 Bronze (Promo & Innovation)
FWA: Site of the day (03/mar/11)