Branded content is the core of Red Bull’s strategy. So, in order to straighten the relation between brand and product we created a package design that brings together Red Bull's content and Red Bull cans.

Brazil is the 1st market with 100,000 packs. Check it out at

My role: creative direction.

Agency: LDC, Brazil
Client: Red Bull
Creative Team: André Serante, Pedro Pedreira, Paula Padilha
Creative Directors: Raphael Franzini, Cássio Moron
CCO: Guga Ketzer
Executive Producers: Ana Luisa André, Sid Fernandes