Raphael Franzini
Group Creative Director @ Mischief
about me

NPR / For your right to be curious

Replacing the three letters in our logo with three-letter questions at heart of journalism
at a moment when asking them matters more than ever.

Created at Mischief with my creative partner Rafael Beretta

Heinz / Tip For Heinz

If the restaurant doesn't serve Heinz, give them a tip...that it has to be Heinz.

Cannes: Bronze Lion, 3x Shortlist / One Show: Silver Pencil / D&AD: Wood Pencil / Clio: Silver & Bronze / ANDYs: Gold / Effies: Gold & Silver

Created at Mischief with my creative partner Rafael Beretta

Coors & Yellowstone / Earn Your Spurs

The only spurs not built for cowboys, but for cowboy fans.

Created at Mischief with my creative partner Rafael Beretta

Opendoor / Super Bowl Halftime Showing

Selling your home to Opendoor is so easy, you can do it in the 15-minute Super Bowl halftime show.

Launch Spots / A few weeks before the game

Live Super Bowl Spot 1 / During the 2nd quarter, we put a real homeowner on live TV to invite people to watch the showing.

Live Showing on YouTube / We completed our showing and made our offer in under 15 min.

Live Super Bowl Spot 2 / We didn't know if the family would accept our offer until after halftime when they returned live on TV.

Created at Mischief with my creative partner Rafael Beretta

Red Wing Shoes / Trades-Made

A new ™ mark to show that everything is trades-made.

We open-sourced the mark and all campaign assets.
And our Labor Day campaign became the Labor Day campaign of 32 other brands.

Created at Mischief with my creative partner Rafael Beretta

Coors Light / CoorSlide

A Google Slide with the power to get your coworkers to chill -- Launch CoorSlide

Vimeo Best of The Year 2022

Created at Mischief with my creative partner Rafael Beretta

Red Bull / Street Art View

A collaborative collection of Street View locations showcasing street art worldwide.

Cannes: Silver Lion / One Show: Silver Pencil / Clio: Bronze

Created at Loducca, São Paulo with Gustavo de Lacerda and Guga Ketzer

Beam Suntory / 6ourbon 7ime

Reclaim 6-7pm as 6ourbon 7ime.

ANDYs: Gold / Clio: 2x Silver + Bronze / One Show: 2 Merit / ADC: Bronze / Jay Chiat: Silver

Created at Leo Burnett, Chicago with my creative partner Rafael Beretta

John Frusciante / Sat-JF14

Launching a new album...into space - for a virtual world tour.

Cannes: Gold, Silver & Bronze Lions / One Show: Bronze Pencil / Clio: Bronze

Created at Loducca, São Paulo with Luiza Valdetaro, Nelson Costa, Paulo Almeida, André Michels, Cássio Moron, Fábio Saboya, Sérgio Mugnaini, Guga Ketzer

Coors Banquet / Towards the Fire

To those who run tward the fire, never away from it.

Created at Mischief with my creative partner Rafael Beretta

BR Malls / The Empty Shop

Bring clothes to the shop instead of taking them from the shop.

Cannes: Gold + 3x Bronze Lions / D&AD: 2 Wood Pencils / One Show: Bronze Pencil / Jay Chiat & Effie

Created at Loducca, São Paulo with Marcelo Rosa, Weber Luiz de Andrade, Gustavo de Lacerda, Eduardo Tallia, Alexandre Amaral
Rafael Avila, Gabriel Abbrucio, Cássio Moron, Fábio Saboya, Sérgio Mugnaini, Guga Ketzer

Verizon / Best For A Good Reason

The story of a network told by the people who build it: the engineers.
50+ videos produced / 100+ engineers interviewed / 14 cities across the country

We built an in-house newsroom with dedicated journalists and producers
who handle everything from interviews, scripting, shoots, editing, sound, and trafficking.

Created at The Community, Miami. My role: creative direction and writing

Mercedes-Benz / Bridge Forecast

Unpredictable drawbridge openings now predictable with AI.
Real-time updates to help drivers avoid the traffic caused by drawbridges.

Featured on the cover of The Miami Herald.

Created at The Community, Miami. My role: creative direction and writing

Paulo Coelho / The Alchemist ad

The entire text of Paulo Coelho's novel 'The Alchemist' in a single ad.

One Show: 3x Bronze pencils / Cannes Lions: Shortlist

Created at Loducca, São Paulo with Gabriel Abrucio, Lucas Oliveira, Rafael Avila, Vitor Barbato, Cássio Moron, Fábio Saboya, Guga Ketzer

Google Chrome Experiments

Closed Captioning combined with Google Translate

Type any word and watch it on YouTube

An online game to test your English pronunciation

More Stuff

nfscan / An open-source software that changed the way Brazilians made donations.
D&AD: 2x Wood Pencils / Cannes Lions: Bronze / CCSP: Estrela Verde

Guga Kuerten / Data visualization with racquet strings

MTV Green Picks / Upcycling expired cards into guitar picks

DJAY.CC / Performance converted into sheet music

Croacia / A sound-only website
Site voice-over by Derrick Green, frontman of Sepultura.

About me