Raphael Franzini
Creative Director @ Mischief
about me

Heinz / Tip For Heinz

If the restaurant doesn't serve Heinz, give them a tip...that it has to be Heinz.

Cannes: Bronze Lion, 3x Shortlist / One Show: Silver Pencil / D&AD: Wood Pencil / Clio: Silver & Bronze / ANDYs: Gold / Effies: Gold & Silver

Created at Mischief, Brooklyn with my creative partner Rafael Beretta

Opendoor / Halftime Showing

Selling your home to Opendoor is so easy, you can do it during Super Bowl halftime.

Launch Spots / A few weeks before the game

Live Super Bowl Spot 1 / During the 2nd quarter, we put a real homeowner on live TV to invite people to watch the showing.

Live Showing on YouTube / We completed our showing and made our offer in under 15 min.

Live Super Bowl Spot 2 / We didn't know if the family would accept our offer until after halftime when they returned live on TV.

Created at Mischief, Brooklyn with my creative partner Rafael Beretta

Red Wing Shoes / Trades-Made

A new ™ mark to show that everything is trades-made.

We open-sourced the mark and all campaign assets.
And our Labor Day campaign became the Labor Day campaign of 32 other brands.

Created at Mischief, Brooklyn with my creative partner Rafael Beretta

Coors Light / CoorSlide

A Google Slide with the power to get your coworkers to chill -- Launch CoorSlide

Vimeo Best of The Year 2022

Created at Mischief, Brooklyn with my creative partner Rafael Beretta

Red Bull / Street Art View

A collaborative collection of Street View locations showcasing street art worldwide.

Cannes: Silver Lion / One Show: Silver Pencil / Clio: Bronze

Created at Loducca, São Paulo with Gustavo de Lacerda and Guga Ketzer

Beam Suntory / 6ourbon 7ime

Reclaim 6-7pm as 6ourbon 7ime.

ANDYs: Gold / Clio: 2x Silver + Bronze / One Show: 2 Merit / ADC: Bronze / Jay Chiat: Silver

Created at Leo Burnett, Chicago with my creative partner Rafael Beretta

John Frusciante / Sat-JF14

Launching a new album...into space - for a virtual world tour.

Cannes: Gold, Silver & Bronze Lions / One Show: Bronze Pencil / Clio: Bronze

Created at Loducca, São Paulo with Luiza Valdetaro, Nelson Costa, Paulo Almeida, André Michels, Cássio Moron, Fábio Saboya, Sérgio Mugnaini, Guga Ketzer

Coors Banquet / Towards the Fire

To those who run tward the fire, never away from it.

Created at Mischief, Brooklyn with my creative partner Rafael Beretta

BR Malls / The Empty Shop

Bring clothes to the shop instead of taking them from the shop.

Cannes: Gold + 3x Bronze Lions / D&AD: 2 Wood Pencils / One Show: Bronze Pencil / Jay Chiat & Effie

Created at Loducca, São Paulo with Marcelo Rosa, Weber Luiz de Andrade, Gustavo de Lacerda, Eduardo Tallia, Alexandre Amaral
Rafael Avila, Gabriel Abbrucio, Cássio Moron, Fábio Saboya, Sérgio Mugnaini, Guga Ketzer

Verizon / Best For A Good Reason

The story of a network told by the people who build it: the engineers.
50+ videos produced / 100+ engineers interviewed / 14 cities across the country

We developed in-house newsroom, with dedicated journalists and producers
where this group runs everything from interviews, scripts, shoots, edits, sound and traffic.

Created at The Community, Miami. My role: creative direction and writing

connectRN / Nurses Weak Gifts

Nurses can swap their weak gifts for proper nurses week gifts.

Created at Mischief, Brooklyn with my creative partner Rafael Beretta

Verizon / 5G Documentary

A campaign that unearthed Verizon's history of firsts

...and led to the making of a documentary about the world's first 5G network. Watch the trailer below:

Created at The Community, Miami. My role: creative direction and writing

Mercedes-Benz / Bridge Forecast

Unpredictable drawbridge openings now predictable with AI.
Real-time updates to help drivers avoid the traffic caused by drawbridges.

Featured on the cover of The Miami Herald.

Created at The Community, Miami. My role: creative direction and writing

Paulo Coelho / The Alchemist ad

The entire text of Paulo Coelho's novel 'The Alchemist' in a single ad.

One Show: 3x Bronze pencils / Cannes Lions: Shortlist

Created at Loducca, São Paulo with Gabriel Abrucio, Lucas Oliveira, Rafael Avila, Vitor Barbato, Cássio Moron, Fábio Saboya, Guga Ketzer

GRAACC / nfscan

A free and open-source software that changed the way Brazilians made donations.

D&AD: 2x Wood Pencils / Cannes Lions: Bronze / CCSP: Estrela Verde

Created at Loducca, São Paulo with Luiza Valdetaro, João Mendes, Paulo Almeida, Andre Michels, Marcelo Agostinho, Cássio Moron, Guga Ketzer

Chrome Experiment / Subtitles

Closed Captioning technology combined with Google Translate
to provide subtitles for Brazilian TV in any language.

Cannes: 4x Bronze Lions / D&AD: Graphite + 2x Wood Pencils / One Show: 2x Silver Pencils

Created at Loducca, São Paulo with Gustavo de Lacerda, Vítor Manfredini, Cássio Moron, Fábio Saboya, Sérgio Mugnaini, Guga Ketzer

More Stuff

Guga Kuerten / Data visualization with racquet strings

MTV Green Picks / Upcycling expired cards into guitar picks

DJAY.CC / Performance converted into sheet music

Words To Watch / data + context = learning
Cannes: Silver and Bronze Lions

EasyWay Test / A Chrome experiment to test your English pronunciation
One Show: Silver Pencil / Cannes: Bronze Lion

Croacia / A sound-only website
Site voice-over by Derrick Green, frontman of Sepultura.

About me