Raphael Franzini
Creative Director @ Mischief
about me







Heinz / Tip For Heinz

If the restaurant doesn't serve Heinz, give them a tip...that it has to be Heinz.

Cannes: Bronze Lion, 3x Shortlist / One Show: Silver Pencil / D&AD: Wood Pencil / Clio: Silver & Bronze / ANDYs: Gold / Effies: Gold & Silver

Created at Mischief, Brooklyn with my creative partner Rafael Beretta







Opendoor / Halftime Showing

Selling your home to Opendoor is so easy, you can do it during Super Bowl halftime.


Launch Spots / A few weeks before the game


Live Super Bowl Spot 1 / During the 2nd quarter, we put a real homeowner on live TV to invite people to watch the showing.


Live Showing on YouTube / We completed our showing and made our offer in under 15 min.


Live Super Bowl Spot 2 / We didn't know if the family would accept our offer until after halftime when they returned live on TV.

Created at Mischief, Brooklyn with my creative partner Rafael Beretta







Red Wing Shoes / Trades-Made

A new ™ mark to show that everything is trades-made.


We open-sourced the mark and all campaign assets.
And our Labor Day campaign became the Labor Day campaign of 32 other brands.


Created at Mischief, Brooklyn with my creative partner Rafael Beretta







Coors Light / CoorSlide

A Google Slide with the power to get your coworkers to chill -- Launch CoorSlide

Vimeo Best of The Year 2022

Created at Mischief, Brooklyn with my creative partner Rafael Beretta







Red Bull / Street Art View

A collaborative collection of Street View locations showcasing street art worldwide.

Cannes: Silver Lion / One Show: Silver Pencil / Clio: Bronze

Created at Loducca, São Paulo with Gustavo de Lacerda and Guga Ketzer







Beam Suntory / 6ourbon 7ime

Reclaim 6-7pm as 6ourbon 7ime.

ANDYs: Gold / Clio: 2x Silver + Bronze / One Show: 2 Merit / ADC: Bronze / Jay Chiat: Silver

Created at Leo Burnett, Chicago with my creative partner Rafael Beretta







John Frusciante / Sat-JF14

Launching a new album...into space - for a virtual world tour.

Cannes: Gold, Silver & Bronze Lions / One Show: Bronze Pencil / Clio: Bronze


Created at Loducca, São Paulo with Luiza Valdetaro, Nelson Costa, Paulo Almeida, André Michels, Cássio Moron, Fábio Saboya, Sérgio Mugnaini, Guga Ketzer







Coors Banquet / Towards the Fire

To those who run tward the fire, never away from it.

Created at Mischief, Brooklyn with my creative partner Rafael Beretta







BR Malls / The Empty Shop

Bring clothes to the shop instead of taking them from the shop.

Cannes: Gold + 3x Bronze Lions / D&AD: 2 Wood Pencils / One Show: Bronze Pencil / Jay Chiat & Effie

Created at Loducca, São Paulo with Marcelo Rosa, Weber Luiz de Andrade, Gustavo de Lacerda, Eduardo Tallia, Alexandre Amaral
Rafael Avila, Gabriel Abbrucio, Cássio Moron, Fábio Saboya, Sérgio Mugnaini, Guga Ketzer







Verizon / Best For A Good Reason

The story of a network told by the people who build it: the engineers.
50+ videos produced / 100+ engineers interviewed / 14 cities across the country



We developed in-house newsroom, with dedicated journalists and producers
where this group runs everything from interviews, scripts, shoots, edits, sound and traffic.

Created at The Community, Miami. My role: creative direction and writing







connectRN / Nurses Weak Gifts

Nurses can swap their weak gifts for proper nurses week gifts.

Created at Mischief, Brooklyn with my creative partner Rafael Beretta







Verizon / 5G Documentary

A campaign that unearthed Verizon's history of firsts


...and led to the making of a documentary about the world's first 5G network. Watch the trailer below:

Created at The Community, Miami. My role: creative direction and writing







Mercedes-Benz / Bridge Forecast

Unpredictable drawbridge openings now predictable with AI.
Real-time updates to help drivers avoid the traffic caused by drawbridges.


Featured on the cover of The Miami Herald.

 

Created at The Community, Miami. My role: creative direction and writing







Paulo Coelho / The Alchemist ad

The entire text of Paulo Coelho's novel 'The Alchemist' in a single ad.

One Show: 3x Bronze pencils / Cannes Lions: Shortlist

Created at Loducca, São Paulo with Gabriel Abrucio, Lucas Oliveira, Rafael Avila, Vitor Barbato, Cássio Moron, Fábio Saboya, Guga Ketzer







GRAACC / nfscan

A free and open-source software that changed the way Brazilians made donations.

D&AD: 2x Wood Pencils / Cannes Lions: Bronze / CCSP: Estrela Verde

Created at Loducca, São Paulo with Luiza Valdetaro, João Mendes, Paulo Almeida, Andre Michels, Marcelo Agostinho, Cássio Moron, Guga Ketzer







Chrome Experiment / Subtitles

Closed Captioning technology combined with Google Translate
to provide subtitles for Brazilian TV in any language.


Cannes: 4x Bronze Lions / D&AD: Graphite + 2x Wood Pencils / One Show: 2x Silver Pencils

Created at Loducca, São Paulo with Gustavo de Lacerda, Vítor Manfredini, Cássio Moron, Fábio Saboya, Sérgio Mugnaini, Guga Ketzer







More Stuff

Guga Kuerten / Data visualization with racquet strings



MTV Green Picks / Upcycling expired cards into guitar picks



DJAY.CC / Performance converted into sheet music



Words To Watch / data + context = learning
Cannes: Silver and Bronze Lions



EasyWay Test / A Chrome experiment to test your English pronunciation
One Show: Silver Pencil / Cannes: Bronze Lion



Croacia / A sound-only website
Site voice-over by Derrick Green, frontman of Sepultura.









About me



I like writing copy, and sometimes, I like writing code.

Recognition:
19 Cannes lions, 10 One Show pencils, 8 D&AD pencils.
In 2020, I was named to Adweek's Creative 100 list.

Jury Member:
One Show, CLIO, AICP, Webbys, and Clube de Criação.

LinkedIn / Email





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